We live in an era where a smartphone is not a luxury but a want. These smart devices are full of applications for almost every task possible, from basic mail and SMS to apps to remind you to take a deep break or drink water. Everything you need is at the tip of your finger, all thanks to the developers and development agencies around the world who make develop apps for most of your requirements.
There are android apps for android devices, and there are ios apps for apple devices. These apps are not developed just to make your life easier; a company is generating revenue from them but implementing ideas and making those apps a reality. The company not only has to think about making the app such that their target customers like but also has to ensure that they choose the platform that can provide the company with more revenue for the app.
It is when the most anticipated question arises: “ Do iOS apps generate more revenue than Android apps?”
The answer is yes!
Why do iOS apps generate more revenue than Android apps?
The image provides a clear picture of iOS apps’ good revenue compared to Andriod app, given the app spending on either of their stores. Here are the reasons why it is so.
- Development cost
The first and foremost factor contributing to making more revenue is the lower development cost. Many studies have suggested that android app development is approximately 20 to 30% more expensive than iOS app development. It includes the companies that are hiring Andriod/ios development agency for outsourcing their development process. Android would cost you more from the start and affect the ROI you desire to generate when the app is live on the Google Play Store.
Not just in terms of money, the iOS app takes less development time than the Andriod app, further cutting the development cost as it is not just the development resource that is costly but also the time.
- Quality of the Apps
All agree upon this one as it is visible. The iOS apps are high in quality as compared to the Andriod apps. The platform being closed is the foremost reason contributing to the quality of the iOS app. It means that Apple solely controls all the facets of its app development, including the software developers to resources.
These developers of the ios development agency adhere to stick guidelines allowing lesser loopholes in the app development. Regarding successful updates, iOS wins the race owing to limited apple devices.
- In-app Purchases
The closed nature of iOS provides it with more perks than we think. One of the most feared factors by the companies is piracy. It does not take much time to find pirated apps taking away your app's limelight and survival chances and eventually risk revenue generation. As iOS is a closed platform, this possibility is eliminated, which is not true with Andriod apps.
Further, when one talks of Andriod, one hardly thinks of spending any money on app purchase or in-app purchases in the App store. It is because of excess free apps on the Google Play store. The nature of the revenue for android app providers is mostly restricted to playing ads on these free apps. In comparison, the iOS apps generate most of their revenue from app purchasers or in-app purchases with extra open features or exciting addons to the iOS app.
Key Takeaway
If you are an enterprise seeking to make an ample ROI from your apps, then iOS is the better way forward. Your app would not only provide your target users with a top-notch experience but also reward you with security and have no pirated apps in the market. You can further narrow down the user who would have access to premium features and addons of your apps by paying for them.
